Technologists illuminating sportswear

“As the days shorten and shadows lengthen, the light conditions for a dawn or dusk run become increasingly problematic. In order to widen the increasingly shortening odds of an accident, it is vital that you invest in the correct running gear to make you as visible as possible in falling light.” Henri Tai

Words by Samuel Bakowski
Photography by Studio Studio

As sportswear brands continue to elevate and innovate their designs, an increasing number of ‘fabric technologists’ are employed to add spark and innovation. This ongoing research has led to the rapid development of reflective material with innovation to almost 100% reflectivity.

Advancement in sneaker design, where 3D printing and laser tethering have now replaced more traditional construction methods, is continuing to push the boundaries of possibility. Since 3M retro-reflective sheeting debuted on the original Nike Air Jordan V in 1990, its use has been expanded into subtle detailing and even to encase whole uppers of modern sneakers.

New Balance, unlike their chief competitors Nike and adidas, continue to produce their footwear on American soil. Last year, over four million sneakers were produced at their five factories in Maine and Massachusetts. The New Balance Fresh Foam Boracay V2 is their latest reflective silhouette.

The new Diadora N4100-2 Bright silhouette, which featured in the first viral campaign launched by the Italian sportswear brand in over 20 years, is proving popular for its unique design that features bright tech-additions.

The ASICS GEL-Nimbus® 18 Lite-Show sneaker features GEL cushioning and Improved Guidance Line components that adapt to a runner’s natural gait. The sneaker is designed for the seasoned roadrunner that likes to test himself to the limit.

Mizuno, the pedigree Japanese sportswear brand, first released the “Wave Creation” in 2007. This was a new adaptation of the Mizuno Wave and sought to maximise the cushioning, stability and resilience by reducing the midsole sponge. The Mizuno Wave Creation 18 is their latest iteration of a running shoe that has remained popular in running circles since its inception.

"The ASICS Lite-Show Armtube is fitted with LED lights that flash in three different settings, aiding your visibility and improving your safety when running in falling light conditions." Henri Tai

The adidas Supernova Storm jacket utilises a moisture-wicking climalite fabric that draws sweat away from the skin to keep you dry and ventilated no matter the conditions. The reflective panels remain monochrome in daylight, but the technology offers full reflectivity when subjected to any non-natural light.

The reversible Diadora Bright Jacket Win uses photo-luminescent technology to absorb energy from light sources and re-emit them in low light conditions.

The ASICS Lite-Show Tight will keep you warm and visible in falling light, with reflective detailing across the calves and comfort in the breathable, moisture-wicking fabric.

RON DORFF, a sportswear brand that aligns Swedish functionality with classic French elegance, recently released the ‘Night Runner’ hooded sweatshirt. The sweatshirt is made from premium brushed cotton and features screen-printed logo.

The ASICS Lite-Show Armtube is iphone 6 compatible and can be slipped over your arm so you can follow fitness or navigation applications during your morning run.

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