Reviving the legend of a great French cycling figure, Louison Bobet, three times in a row winner of the Tour de France, the brand presents a high-quality, technical and stylish collection of unique models. All are designed and made in Europe, mainly in France. They meet the expectations of today’s cycling enthusiasts as well as those of the champion after they are named. Louison Bobet embodies the spirit of bravery and elegance in action. The brand also expresses the passion for riding a bike, discovering new landscapes while pushing your physical limits.